A Simple Nostalgic Pleasure


Went shopping this morning at Precce.  It is the high-end Tokyo store’s supermarket and it’s a pleasure to shop there. I  feel rich when I shop there. newanimal-crackers_mdIt’s not because the prices are cheap there–they are not.  It’s just that the place feels so elegant.  No pushing and shoving here nor are there any high school kids working here either–all mature staff.  It must be hard to get a job there.

The women are dressed -depending on your perspective-either in some kind of traditional costume or -to-me-they look like they belong to some  Amish sect.

I could not resist the animal crackers that they had for sale.  Reminded me of my childhood.  They aren’t the Nabisco type that you could buy in a box with a string on the top.  No, they are Stauffer’s animal crackers and it feels like there are a ton of them in the bag–and it only cost 367 yen for 14 ounces.  What a bargain.

The packaging is quite nice–not exactly beautiful but when I visited their website, they announced that the packaging was new as of November 2008.  What do you think?  Somewhat “modern retro.” Here’s another thing that amazed me about this product and company.  Stauffer’s is a division of Meiji-the Japanese chocolate ac-sell-sheet-frontcompany.  They are still made in York, PA, but they are the largest international division of Meiji.  Oh Globalization!!

They come in at least 5 varieties.  Can you guess what they are?

Also, the packaging and this advert brags that they come in an easy resealable bag–but if you can figure out how to do the resealing, I will buy you a bag.  I broke two nails and all I got for my efforts was a strip of plastic–nothing that I could use for re-sealing.

The cookies are as good as I remember them–a bit dry and chalky–but delicious with milk.

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